Last September, as part of its commitment as a member of the Council of Better Business Bureau’s Food and Beverage Advertising Initiative, Burger King pledged to not “approve, pay for, or actively seek the placement of BURGER KING® food or beverage products in the program/editorial content of any medium in the United States primarily directed to children under 12 years old.”
But now they've gone back on their word by planning promotions of kids meals (which are aimied at children 3 years and up) for the PG-13 movie "Iron Man" which contains violence inappropriate for young children.
For more information, check out the press release at: http://www.commercialfreechildhood.org/pressreleases/ironman.htm
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