Thursday, July 02, 2009
Horizon going "natural"
Seems that Horizon is following a similar pattern to Silk soy milks who recently began dropping its organic soy milks and began calling them "natural" which means they use conventional soybeans grown with pesticides, herbicides and possibly genetically engineered soy beans--how natural is that?
Now Horizon--whose organic line is already very controversial because they were not using cows that have access to pasture which is in violation of the organic standards--is introducing "natural" (meaning conventional) dairy products.
The deception is that people are used to buying these products thinking they are organic. The labels on Silk products are so similar you wouldn't notice the word organic missing. Also, many people think natural means organic.
The worst part is for the organic dairy farmers who are in a financial crisis right now because there is a glut of milk.
See the OCA site for more info.